Colour Theory • Question 3

BRIEF

• Design a book cover for one of the following:

a.) “Rosemary’s Baby” by Ira Levin: use complementary colours to
express anguish and uncertainty.
b.) “Animal Farm” by George Orwell: use analogous colours with a
contrasting accent to express disagreement and discontent.
c.) “The Secret Garden” by Frances Hodgson Burnett: use
secondary colours to express naivety, honesty and harmony.

• The book cover must contain the title and the author’s name.

• You must clearly make use of colour to express the desired effects.

The Secret Garden

Colour Theory • Question 2

BRIEF

• Use a colour photo of your choice and create the following colour effects – you should hand in four separate works of the same photo with the following effects:

• Create a fluorescent duotone
• Apply a monochrome look
• Split toning of the image
• Freestyle: Create a colour effect of your choice

Original
Fluorescent duotone
Monochrome
Split tone
Freestyle

Colour Theory • Question 1

BRIEF

• Describe, in your own words, what each of these colour systems means: RGB and CMYK.

• Make use of Adobe Colour and develop four different colour schemes. Please hand in screenshots of your schemes:

• Monochromatic
• Complementary
• Triadic
• Analogous

Colour Systems

RGB

RGB, short for red, green and blue, is the colour system used for lights, such as light effects on concert stages and to determine the colours on a computer screen.
• No lights = 0/0/0 = black.
• All lights on full = 255/255/255 = white

CMYK

CMYK, short for cyan, magenta, yellow and black. is a colour system that is commonly used in printing, for things like magazines and newspapers.
100/100/100/100 = black
0/0/0/0 = white
If the 3 first channels are all on 100, the result will always be black, even when the 4th (black) setting is set to 0.

Colour schemes:

Monochromatic
Complementary
Triadic
Analogous

Typography • Designing a Gig Poster

BRIEF

1. Design a poster for a band’s gig. The band is called: “The Keystrokes.”
You can decide the name of the band’s tour and remember to include a date, a time and a venue.
You can use a visuals and/or typography to design the poster and remember to make the type work with the rest of the design. Show us your type skills in this one.

Use an A3 format at 297 x 420mm.

2. Expand your design to include a pamphlet that outlines dates and further details of the tour i.e. merchandise available: T-shirts, caps and CDs or a promotion – Free drink on arrival.

Remember this design must be consistent with your poster design. The pamphlet can be any size or format. Have a look online for inspiration.

Folded pamphlet
Outside
Inside

Typography • Expressing Meaning

BRIEF

Question 1
Create a new word; one which has no dictionary definition and a meaning that only you know.

Question 2
Now choose two extra words from the list below:
• Fluffy
• Falling
• Slimy
• Agony
• Sailing
• Rock-Solid
• Loading
• Pizzaz
• Accelerate
• Elevate
• Create
• Inspect

Create three different compositions, showcasing your three words, one word per composition. In each composition, arrange each individual word to express its meaning, using only the colours black and white. Consider all and any means at your disposal: dramatic scale contrasts, cutting, repetition, letter spacing, etc.Each composition should fit onto an A4 format. You can play with the size, spacing, placement and orientation of letters while being cognisant of how the word(s) interact with the entire format.Consider the entire format as an important design element: use all available space; don’t simply centre the word – think of this as an opportunity engage the viewer throughout the entire layout. Experiment. Play. Push to the edges of the page. Repeat elements if it helps to get the meaning across. Choose a very simple creative solution, if you find this direction more appropriate.Make sure to only use one typeface for each composition, noting the suitability of the choice of typeface to the individual word; you can experiment with various styles (light, bold, condensed, uppercase, lowercase). You may repeat, omit, slice, block or overlap words or letters.However, please do not use drop shadows or similar computer-generated effects.

Question 3
You will need to supply all your preliminary sketches and ideas along with the final layouts – the foundational process of drawing by hand is important.You can start your project and explore ideas by tracing letters, cutting and pasting computer-generated words, photocopying or photographing; be inventive. Later, once your ideas are developed, you can use a program such as InDesign or Illustrator to rework and refine the design. Take time to consider the various options; don’t just do the first thing that pops into your mind. Explore all possibilities for enhancing your ideas.

Choosing words

Drawash
– The stain that can occur when drawing with pencil, commonly appears when resting ones hand on the image while drawing. Can also refer to extra pigment that appear as dust on the paper.

Sailing

Create

Sketches

Final designs

Typography • The Anatomy of Type

BRIEF

For this assignment, you will need to explain the anatomy of type in a visual way.

You may use a single unique typeface, or utilise up to three different typefaces for this execution. We would like you to experiment with the design; enlarge or reduce the font size, cut out sections of the various letters or overlap parts – as long as the visual message is clearly expressed to the viewer. Choose three different colours for the execution. Out of these three, choose one main colour. The remaining two colours can be used sparingly or as accent colours. For example, description text could be in one colour, and the parts of the letterforms in the two remaining colours. Show at least three terms on each of the sheets, for example x-height, cap height, body size, counter, serif, ascender, bowl, baseline, stress/axis, stroke weight and bracketed serif.