Juice Carton with a liquid design
Playing with Illustrator
Refining the sketches
The final design has the brand name Loose Juice in a custom font.
Loose is easily read when upright, and Juice when flipped.
All the letters are based on circles, which have then been modified to resemble the letters.
The second O and the I forms a a drop shape, with the dot of the I mirroring the shape. The small drop also functions as an ampersand between Orange and Banana.
I have played around with isometric design, and decided to include the fruit and a glass of juice in this style.