BRIEF
Look at the logos and explain what you consider their positioning to be.
Part 1
Instagram’s current logo features a simplified outline of a camera. It’s often used as is, or accompanied with the word mark Instagram in a cursive font. The logo often also features a colorful gradient background. This same gradient is also used on the apps Boomerang, Hyperlapse and Layout, except these have a white background and use the gradient to fill in the symbol.
The logo comes of as playful and artsy, and it plays upon the creative aspect of the app.
Mercedes
Mercedes’ logo has a timeless and classic feel to it. The logo is used on all platforms such as web, print and merchandise, and is of course used on the vehicles as well. The brand has both a hard working – down to earth and a high end aspect, as the same logo can be seen on both everyday trucks and busses and on the elegant and expensive personal vehicles. The brand has a high status reputation.
Mastercard
Mastercard is an everyday brand that has become synonymous with credit cards. Today it’s usually expected that all businesses accept Mastercard as a form of payment along with Visa.
Today’s logo features two overlapping circles, and the word mark Mastercard. The two circles looks like a venn-diagram. It can appear to look like it connects two people. It can also represent coins transferring between accounts.
Part 2
Apple iPhone
BRIEF
Investigate the history of the product and the company that manufactures it. Give an outline of what you following to be:
• Describe the iPhones brand identity – exactly as you see it.
• What do you think its positioning is currently?
• What do you think the strategy for this product was?
• What research do you think was done on this by the company who made it?
The first iPhone was released in 2007 and they have now, in 2019, recently released the iPhone 11. The product has been in continuous development and Apple has been, and continues to be, in the lead of innovation and tend to be the first to offer new features. Apple focuses on the user and their needs.
The iPhone has had, and still has a clean and simplistic look. There’s always a reason for the features Apple add, and they stay clear of gimmicks. Apple thrives to make the customers life better and easier. They are inclusive and they learn from their own and other companies mistakes.
I think Apple has done lots of research into what the customer wants and how they use their devices. Apple appear to have done their homework well when it comes to accessibility, and has included many good features for people who are hard of hearing or visually impaired.
Part 3
BRIEF
Now take the same product as in question 2 and explain how the visual element (the logo) fits in with the brand identity.
Apple’s logo is simplistic, clean and easily recognizable as an apple.
Sources:
Instagram https://en.instagram-brand.com/
Mercedes https://www.mercedes-benz.no
Mercedes Design https://www.mercedes-benz.no/passengercars/the-brand/design/design-insight.module.html
Mastercard https://www.mastercard.us/en-us/about-mastercard/who-we-are/our-brand-evolution.html
Apple https://www.apple.com/
Apple Developer https://developer.apple.com/ios/
iPhone 11 https://www.apple.com/iphone-11/